Nederlands

What matters

Studio Excello delivers creative marketing and communication concepts of real use and value. That means an advertising campaign which really is effective, or a website which actually delivers traffic. Concepts that hit the mark.

Belief

Sharp Analyses

First we review what you want in more depth, and then we immerse ourselves in your organisation. That's when we often encounter questions that were not explicitly asked, questions we will answer.

Belief

Smart campaigns

The next step sees us working with you to conceive marketing and communication strategies and create 'talk of the town' campaigns. Recruitment campaigns, advertising campaigns, online and offline marketing campaigns. Anything that requires a creative mind. And an attractive design.

Belief

Great results

More brand awareness, more clients, more sales – we will mobilise all our areas of expertise to achieve your goals. Where possible, we will also prepare campaigns with no financial risk. No cure, no pay.

Team

Clients call us because we are client-focused. With our permanent partners, we provide a flexible response for every marketing and communication request. We contribute ideas, we create a design that suits you, and we deliver fast and accurate service. In print or online. Oh yes, and we also enjoy what we do...

Arjan
marketingmanager
Listens, analyses and advises. Arjan is an out-of-the-box thinker who translates marketing objectives into results. He is highly committed to the client and is always looking for creative solutions. He follows innovations and trends closely.
Frank
designer
Frank is the creative one in imagery. He designs, illustrates and is in his element with typography. Frank transforms ideas into a design that fits perfectly with the perception of the target group. Concise, effective and always appealing.
Martine
bureaumanager/designer
Martine is particularly versatile. She is creative, precise and fast in everything she does. She keeps us on our toes, insists on quality and has an innate talent for organisation. Martine is someone you can rely on!
Rowdy
webdeveloper
The web holds no secrets for Rowdy. Armed to the teeth with the latest technology, he can build anything the client requires. Rowdy also has another gift: he explains everything in comprehensible language...
Leni
editor
Sharp-witted and critical. Leni checks all our textual communication with the utmost care. Nothing escapes her devotion to accurate spelling and good grammar. Perfectionist that she is, Leni is the one who dots the i's and crosses the t's.
Bert
controller
Bert is our financial man and is the beating heart of our back office. Bert buys, phones, organises and monitors. He watches closely to see that all financial agreements are met. Decidedly a controller, but also definitely an organiser.
Partners

Studio Excello only delivers top quality. So our suppliers must be just as good, which is why we work with several permanent suppliers. Do you believe you can strengthen our team in your particular field? Don't hesitate to let us know!

Endeavour Mediamobile applications
Eurocasefulfilment, customer service
Commilfo creative communicationpremiums and product development
Grafi-Expressproduct development, printed matter
Hoobisdirect marketing
PauwRonline marketing
Het Staat Gedruktprinted matter
show partners back

Branding

Client

Stapps

Request

Develop the corporate identity of the Huis van Nostalgie (House of Nostalgia) brand.

Result

Modern logo, but with a nod to the past. The old blue and the association with a cigar band or a paper doily provide a touch of nostalgia.

resources

letterhead paper
envelope
business card

Online campagne

Client

PostNL

Request

Create a Facebook campaign to boost subscription sales for the ‘Mammals in the Netherlands’ postage stamp series.

Result

A targeted action focusing on nature lovers and people with pets: a free stamp sheetlet of your own pet for subscribers. We designed the PostNL postage stamps Facebook page with a cover photo and milestones. And of course we placed various blogs and marketplace ads. Orders could be placed through Facebook or on the landing page.

resources

Facebook cover photo
milestones
blogs with testimonials
marketplace ads
landing page

Augmented reality

Client

Flamingo Express Dutch Caribbean

Request

Design the official King stamps of Dutch Caribbean

Result

Three King stamp sheetlets of ten stamps for Bonaire, Statia and Saba. The portrait of King Willem-Alexander is combined with the flag of each island. When scanning the right stamps with the Cee app (on the smartphone) you can listen to the Dutch national anthem; scanning the left stamps you hear clips of the national anthems of Bonaire, Statia and Saba.

resources

three stamp sheetlets
Cee-app content pages
first day covers with cancelation

Website

Client

Renée de Visser Advies en Tekst

Request

Develop a responsive website including corporate identity.

Result

A website with a user interface adapting to every medium: mobile, tablet and desktop. The website features some subtle dynamic elements. The eye of the little fish winks, for example.

resources

responsive website
business card
letterhead paper
envelope

Offline campagne

Client

PostNL

Request

Design a silver inaugural stamp with packaging on the occasion of the royal succession, and organise the campaign centred around the product’s sale.

Result

A 3D postage stamp with a smiling Beatrix and Willem-Alexander on a credit card with blister packaging. We organised an advertising campaign which appeared in the Libelle magazine and the Troskompas TV guide among others, and designed an eye-catching coupon booklet with several royal offers from PostNL. The booklet was part of a house-to-house mailing pack, and scored highly in a perception survey.

resources

silver 3D postage stamp
blister card
advertisements
coupon booklet

Book

Client

Erasmus Universiteit MC

Request

Give shape to the scientific publication ‘Ethical differences in prenatal screening for Down’s syndrome’. Combine the scientific and human aspects of the subject.

Result

A book with strong typography and an internationally ‘readable’ design which we are familiar with from the metro cards and train schedule booklets. The publication acquired a human aspect through quotes from the women who were interviewed, by highlighting typography and icons. The red felt book cover created an actual soft touch.

resources

book
invitation
felt cover

Corporate identity

Client

Commilfo creative communication

Request

Take care of all communication of DT Healthcare Solutions, a subsidiary of Deutsche Telekom.

Result

We developed various communication tools including company and product presentations for the customers of Deutsche Telekom Healthcare Solutions.

resources

company presentation
product presentations
visuals for developing website
cover magazine
responsive e-mailing
mailing
leaflet

Crossmedia campagne

Client

Nationaal Ouderenfonds

Request

Design eight postage stamp sheetlets with drawings by Janneke Brinkman-Salentijn, and prepare an advertising campaign with offline and online communication.

Result

Postage stamps with flowers and butterflies from each season by Janneke. A paper mailing for the target group (existing donors and stamp collectors), but also banners and advertisements in the Radar and the Margriet magazines, among others. Orders were placed through reply cards or a special website.

resources

eight stamp sheetlets
advertisements
mailing
leaflet and insert
banners
website

Product development

Client

MuntNL

Request

Design a series of commemorative royal Dutch coins available by subscription and an album to store the coins.

Result

24-part series on 200 years of the Kingdom of the Netherlands. We designed a loose-leaf system with capsules for the heavy silver-plated coins. The pages feature background information and are mounted in a luxury album with a magnetic lock. The series is on sale in the MuntNL webshop, which we previously designed.

resources

24 protective covers
historically accurate texts
album with magnetic lock

Cases

Client

Stapps

Request

Develop the corporate identity of the Huis van Nostalgie (House of Nostalgia) brand.

Result

Modern logo, but with a nod to the past. The old blue and the association with a cigar band or a paper doily provide a touch of nostalgia.

resources

letterhead paper
envelope
business card

Client

PostNL

Request

Create a Facebook campaign to boost subscription sales for the ‘Mammals in the Netherlands’ postage stamp series.

Result

A targeted action focusing on nature lovers and people with pets: a free stamp sheetlet of your own pet for subscribers. We designed the PostNL postage stamps Facebook page with a cover photo and milestones. And of course we placed various blogs and marketplace ads. Orders could be placed through Facebook or on the landing page.

resources

Facebook cover photo
milestones
blogs with testimonials
marketplace ads
landing page

Client

Flamingo Express Dutch Caribbean

Request

Design the official King stamps of Dutch Caribbean

Result

Three King stamp sheetlets of ten stamps for Bonaire, Statia and Saba. The portrait of King Willem-Alexander is combined with the flag of each island. When scanning the right stamps with the Cee app (on the smartphone) you can listen to the Dutch national anthem; scanning the left stamps you hear clips of the national anthems of Bonaire, Statia and Saba.

resources

three stamp sheetlets
Cee-app content pages
first day covers with cancelation

Client

Renée de Visser Advies en Tekst

Request

Develop a responsive website including corporate identity.

Result

A website with a user interface adapting to every medium: mobile, tablet and desktop. The website features some subtle dynamic elements. The eye of the little fish winks, for example.

resources

responsive website
business card
letterhead paper
envelope

Client

PostNL

Request

Design a silver inaugural stamp with packaging on the occasion of the royal succession, and organise the campaign centred around the product’s sale.

Result

A 3D postage stamp with a smiling Beatrix and Willem-Alexander on a credit card with blister packaging. We organised an advertising campaign which appeared in the Libelle magazine and the Troskompas TV guide among others, and designed an eye-catching coupon booklet with several royal offers from PostNL. The booklet was part of a house-to-house mailing pack, and scored highly in a perception survey.

resources

silver 3D postage stamp
blister card
advertisements
coupon booklet

Client

Erasmus Universiteit MC

Request

Give shape to the scientific publication ‘Ethical differences in prenatal screening for Down’s syndrome’. Combine the scientific and human aspects of the subject.

Result

A book with strong typography and an internationally ‘readable’ design which we are familiar with from the metro cards and train schedule booklets. The publication acquired a human aspect through quotes from the women who were interviewed, by highlighting typography and icons. The red felt book cover created an actual soft touch.

resources

book
invitation
felt cover

Client

Commilfo creative communication

Request

Take care of all communication of DT Healthcare Solutions, a subsidiary of Deutsche Telekom.

Result

We developed various communication tools including company and product presentations for the customers of Deutsche Telekom Healthcare Solutions.

resources

company presentation
product presentations
visuals for developing website
cover magazine
responsive e-mailing
mailing
leaflet

Client

Nationaal Ouderenfonds

Request

Design eight postage stamp sheetlets with drawings by Janneke Brinkman-Salentijn, and prepare an advertising campaign with offline and online communication.

Result

Postage stamps with flowers and butterflies from each season by Janneke. A paper mailing for the target group (existing donors and stamp collectors), but also banners and advertisements in the Radar and the Margriet magazines, among others. Orders were placed through reply cards or a special website.

resources

eight stamp sheetlets
advertisements
mailing
leaflet and insert
banners
website

Client

MuntNL

Request

Design a series of commemorative royal Dutch coins available by subscription and an album to store the coins.

Result

24-part series on 200 years of the Kingdom of the Netherlands. We designed a loose-leaf system with capsules for the heavy silver-plated coins. The pages feature background information and are mounted in a luxury album with a magnetic lock. The series is on sale in the MuntNL webshop, which we previously designed.

resources

24 protective covers
historically accurate texts
album with magnetic lock

Contact

Studio Excello
Nieuwehaven 239
2801 CX Gouda
+31 182 785 831
info@studioexcello.nl

Or call Martine den Boer on +31 6 531 77 304

Accessibility by public transport
From Gouda Central Station it's just a 10-minute walk to the Nieuwehaven.

Parking
You may park your car in the street itself (maximum stay 1 hour) or in the multi-storey car park next to the Best Western Hotel, 100 m further along the street, for which you will receive a free exit ticket.

Plan route

Studio Excello
Nieuwehaven 239
2801 CX Gouda
+31 182 785 831
info@studioexcello.nl

 

Or call Martine den Boer: +31 6 531 77 304

 

Plan route